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The joy of instant gratification is the enemy of patience. Unfortunately you can’t get the pay-off without the work, especially when it comes to beauty (unless, of course, you’re Jessica Alba). So when you see “instant face lift” or “timeless beauty in a bottle” – you may cringe like me because you know you are considering forking over $50 for yet another cream that will get pushed to the back of your cabinet. But do some work as they claim??