Cosmetic Surgery Blog

So called Cleopatra Golden Mask is popping up in the service lists offered by beauty salons. First off the price tag alone would keep me away from The 24K Gold Facial Treatment, or GFT for short. Brought to you by the Chinese company, UMO, the Gold Facial Treatment is making its way to The States—and fast. This fancy facial is about $300-$360 US and involves having your face painted in liquid 24K gold and sitting under a special misting unit. I don’t get facials anyway because I have the old Feather Lift Threads in my face and shouldn’t have my face manipulated. So, what is the benefit of a gold facial other than bragging rights? In my opinion, having 24K gold transferred to my face is just a waste of my hard-earned dollars. The only thing more wasteful is using caviar for facials, hair treatments and massages. Are they insane?? I love Beluga far too much to waste it topically. Grab me my Mother-of-Pearl spoon and maybe a little crème fraiche and I’m good!

After the 24K gold is applied to your skin, your face is then positioned under a negative Ion “Nano-mister” fortified with their proprietary polypeptide delivery agent, Gamma Poly Glutamic Acid (or Gamma-PGA). You may have also heard it called Natto Gum, which is a Japanese product made through the fermentation of boiling soya beans and Bacillus subtilis, or Bacillus natto .

Natto Gum is found in many Asian beauty products and is heralded for its amazing moisturizing properties. UMO claims to have created a new way to use this all-natural, soy-based, delivery system which allows essential hydration, as well as the gold’s properties to be absorbed topically. The negative ions are said to also repair the hair, resulting in smoother, shinier hair. UMO claims that as the gold is absorbed into the skin it causes a low level inflammatory reaction thereby causing rapid cell turnover. The supposed advantage of these treatments is an enhanced skin renewal process that is said to be accelerated, producing a younger, fresher, plumper appearance.

Would I try it if someone paid for it? Heck yeah I would! But I am so not forking over $300 for a treatment which has no readily available histological evidence proving its efficacy. What do you think about this treatment? Is it a waste of money or do you feel that with the new technology, the benefits of a gold mask would be worth the cost? After all, we pay this much for standard beauty treatments that barely work at all. But then again, that’s a round of Botox or Restylane! I’ll take either, inot both!. ;)

 *picture is courtesy of UMO America